The need on technology improvement it’s a must to understand disruption and change. We had to simplify a complex idea, and make it interesting in terms of story and visuals.
The result it’s a beautiful and clear animation of what’s this technolofy offen to the market.
We had to find a way where a complex Tech concept could be approachable and fun. Bob’s function is to create a face for the product, a close and intelligent look (that’s why the glasses, we know, it’s a bit cliche), but it works!
Using Traditional and vector animation, we give a personality to Bob, using him as a primary driver for the story.